Cannabinoids (e.g. THC, CBD) are a class of chemical compounds with vast and expanding pharmaceutical, therapeutic, and adult-use applications that are facing an unprecedented surge in global demand. The industry continues to launch new cannabinoid products to treat a wide variety of conditions and symptoms using oils, creams, lotions, and edibles.

New Cannabinoid Product Categories


Cannabinoids were named for their ability to interact with our endocannabinoid system.  The evidence and research continues to mount on the efficacy of using cannabinoids to treat a wide range of conditions and diseases.  Pharmaceutical applications will be one of the largest opportunities for cannibinoids in the near future.

Natural Health Products

Natural health and wellness products, such as supplements and vitamins, are increasingly featuring CBD and will certainly feature other (non-psycoactive) cannabinoids as we gain more understanding.  NHPs also present a path to market that has lower regulatory barriers than pharmaceuticals.

Skincare and Beauty

Beauty and personal care are two markets set for tremendous growth for infused products.  Some cannabinoids have beneficial antioxidant, antiviral and antibacterial properties which can be added to cosmetics and cosmeceuticals to address a range of skin issues, from cold sores to acne and psoriasis or eczema.


Compared to smoking, eating and drinking are more accessible behaviors for many people to consume cannabinoids.  In legal jurisdictions, food and beverage is one of the fastest growing segments of the cannabis industry.  The exploding edibles market will require large scale and high quality cannabinoid supply.

Animal Wellness

Pets, animals and fish with endocannabinoid systems can benefit from the health and medicinal benefits of cannabinoids.  Products have already begun to emerge for animal consumption.  Given the its size, the Pet and Animal Wellness industry will be a major consumer of cannabinoids.

Consumer Packaged Goods

Mass market adoption of cannabinoids in CPG products is an inevitability.  CPG industry leaders are actively investigating how to invigorate their brands with the functionality of cannabinoids.  Companies are infusing regular everyday consumer packaged goods with the analgesic and healing properties of cannabinoids.

Treatable Conditions

Anxiety & Mental Health

Anxiety & Mental Health

Medical marijuana has calming effects that are known to benefit patients with anxiety and other mental health conditions, as directed by medical professionals.

PTSD & Brain Conditions

PTSD & Brain Conditions

Medical marijuana can have positive neuroprotective effects for brain-related neurological and psychiatric conditions, including but not limited to brain injury, PTSD, Alzheimer’s and Parkinson’s disease.

Health Conditions

Patients with health conditions, such as arthritis, asthma, crohn’s, epilepsy, glaucoma, and multiple sclerosis, may manage symptoms with medical marijuana.

Pain Management Relief

Pain Management & Relief

Patients who suffer pain may manage or relieve their symptoms using medical cannabis in various forms including oils, creams, and ingestibles.

Cancer Diseases

Cancer & Diseases

Medical marijuana can suppress nausea, stimulate appetite, reduce pain, or manage tertiary side effects in treatment for cancer, HIV and other diseases.

Sleep Disorders

Sleep Disorders

When sleep problems arise, patients may turn to cannabis to help relax and head off to lala land.